Developing New Functional Food and Nutraceutical Products
Original price was: $151.73.$89.25Current price is: $89.25.
9780128027806, Academic Press, Bagchi PhD, Debasis
Original price was: $151.73.$89.25Current price is: $89.25.
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Author: Bagchi PhD, Debasis
Brand: Academic Press
Edition: 1
ISBN: 9780128027806
Release Date: 13-10-2016
Package Dimensions: 9.4 x 7.6 x 1.2 inches
Languages: English
Binding: hardcover
Number Of Pages: 544
Details: Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.
Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. Examines key considerations in product development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges Includes key lessons for a successful product launch and effective marketing
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