Case Studies in the Wine Industry (Woodhead Publishing Series in Consumer Science and Strategic Marketing)
Original price was: $151.73.$89.25Current price is: $89.25.
9780081009444, Cristina, Santini, Woodhead Publishing
Original price was: $151.73.$89.25Current price is: $89.25.
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Author: Santini, Cristina
Brand: Woodhead Publishing
Edition: 1
ISBN: 9780081009444
Release Date: 25-12-2018
Package Dimensions: 9.1 x 6.0 x 0.6 inches
Languages: English
Binding: paperback
Number Of Pages: 213
Details: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product.
There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry
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