Presidential Candidate Images (Communication, Media, and Politics) ISBN-13: 9780742536647

Author: Hacker, Kenneth L.

Brand: Rowman & Littlefield Publishers

Number Of Pages: 288

ISBN-13: 9780742536647

Release Date: 04-11-2004

Languages: English

Binding: Hardcover

Part Number: Illustrations

Package Dimensions: 8.9 x 6.1 x 0.8 inches

Details: Review Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volumes contributors provide a much-needed and frequently provocative update on this always important area of political communication research. — Judith S. Trent, University of CincinnatiCongratulations to Professor Hacker and his associates for addressing the important topic of candidate image in campaign communication. There is a real need for this new examination. — Kathleen E. Kendall, Visiting Professor of Communication, University of MarylandKenneth Hackers collection of essays and research about the formation, stability, content, and impact of presidential candidate images provides vibrant insights, and some clear conclusions, about how candidate images function. This collections balance between creative insight and research methodology makes it a valuable read for anyone interested in studying political communication. ― Argumentation and AdvocacyKenneth Hacker has assembled a fine group of scholars to investigate how images are formed and what impact they have on voters. The contributors present careful and thoughtful ideas on the theory and methodology of image formation. They are serious about their craft and creative in how they address controversies in this area. For scholars interested in image formation, political communications, and voter decision making, this is an important book. ― Perspectives on PoliticsThe volume effectively describes the current state of research on presidential candidate images, identifies weaknesses in the literature, highlights some of the disagreements, and suggests avenues for future research. Of interest to various disciplines as well as anyone interested in presidential and candidate images. Highly recommended. ― Choice Product Description This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidates persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. About the Author Kenneth L. Hacker is professor of communication studies at New Mexico State University, Las Cruces.